When you are writing a cover letter, it's important to make sure that every word counts. Keywords are a vital element of a persuasive cover letter which portrays you as a highly qualified applicant for the job. These words fall into three general categories:
- skill words
- results oriented words
- words which show recognition for achievements
Keywords work in a couple of different ways. First, the keywords you include in your resume and cover letter will be used to match your application with the skills required by the employer. Secondly, they will show the hiring manager how and why you are highly qualified for the job.
Skill Keywords
Look at the job listing and identify the skills required for the job and include them in your cover letter. It will be more genuine if you mention the skills in your ow words as opposed to listing them just as they were written in the job ad. Skill words are most effective when connected to a specific role or project where you used them.
For example, instead of saying "My computer gaming skills would be an asset to your organization." you could say "I used my computer gaming skills to bond with our coffee shop clients; my gaming tips kept them coming back and buying more coffee."
The skills keywords included in your cover letters (and your resume) will help your application get selected by the software employers use to find candidates to hire. They will also show the hiring manger, at first glance, what skills you have that are related to the job he or she is hiring for.
Examples of skill keywords include: wrote, analyzed, quantified, planned, programmed, designed, created, built, taught and trained.
Results Oriented Keywords
Your cover letter should showcase your accomplishments, not just your skills or personal qualities. That's why it's critical to integrate results oriented language into your cover letters.
Think about what was really important for each job on your resume and how you might have made things better in your role. "When I decided to reorganize the parts in my aunt's auto shop they were able to find the right part much quicker." By using these types of keywords you are clearly showing what you accomplished in your previous roles.
Examples of results oriented keywords include: increased, reduced, redesigned, upgraded, initiated, implemented, reformulated, generated and produced.
Recognition Keywords
Hiring managers will be more likely to believe that you will be an outstanding worker if it is clear that previous employers have seen you in this way. One way to do this is to incorporate language which demonstrates that employers have recognized your contributions.
Ideally, recognition phrases will include the type of individual who noted your achievement and the basis for your recognition. For example, one might say "Because I had the best attendance record the manager put me in charge of the redesign project." Recognition keywords attest to how you have excelled in your previous jobs and how you have accomplished more than was required.
Examples of recognition related keywords include: honored, awarded, promoted, selected, lauded for, received a bonus for, recognized, chosen and credited. |